Don’t be a copycat

Tell me if you’ve heard this one before: As the saying goes. “If I had a nickel” for every time I’ve heard “X competitor just did X. Why aren’t we doing it?” I’d be retired by now. It’s basic marketing to do your own research. Just because X put out a beautiful commercial/billlboard/brochure, etc., doesn’t … Continue reading Don’t be a copycat

Hope is our foundation

For those of us who work in healthcare delivery, we know it’s particularly tough right now, and it will get worse before it gets any better. In one of his April LinkedIn posts, David Jarrard makes a great case for maintaining hope right now. As he mentions, “It’s so easy to be cynical about the … Continue reading Hope is our foundation

Humans Are Irreplaceable

Here’s One Example Of Why: I love this story! "Residents of all ages in a small Michigan community helped a local bookshop move each of its 9,100 books — one by one — to a new storefront about a block away." That's from an AP LinkedPost in April, which included a video of the crowd, … Continue reading Humans Are Irreplaceable

EM Dash and Elipses- Oh, My!

I wore a body suit and tights to 8th grade gym class one day because we were going to be doing aerobics. Everyone else wore the gym uniform. It was a bit embarrassing, but I turned out okay. Although I didn’t wear the bodysuit to gym again, I kept dressing differently than the ‘norm.’There seems … Continue reading EM Dash and Elipses- Oh, My!

Stop Worrying About Your Competition; Focus on Your Value Proposition

In healthcare marketing and business development, it's easy to fall into reactionary mode with regard to competition. It can become a game of cat-and-mouse, and campaigns can lose their connection to the organization's core values. Over time, messaging becomes more about keeping up with the Joneses and less about the unique offer. All this reacting … Continue reading Stop Worrying About Your Competition; Focus on Your Value Proposition

Let Marketing Lead Your Collaboration Efforts (sharing LinkedIn post)

‪Yesterday I shared an article on LinkedIn from Harvard Business Review and talked about my experience with collaboration. I recommend making this a priority in your healthcare org. Why not let your marketing/ business development executive lead the way? https://bit.ly/3aWu75e‬

Age is Just a Beautiful Number

When I was nine, I couldn’t wait to be 10. Turning the big double-digits was all I could think about for the six months before my birthday. When I turned ten, my Aunt Judee took me to get my ears pierced. It was awesome. I was older, and when you’re a kid, that’s what you … Continue reading Age is Just a Beautiful Number

Scenario Planning for the Journey of Life

Beth Comstock, former Vice-Chair of GE, once shared a post on LinkedIn that talked about how she channels her anxiety into scenario planning. That post really resonated with me, because this is exactly what I have been training myself to do as well. In business terms, scenario planning is a structured way for organizations to think about … Continue reading Scenario Planning for the Journey of Life

The Art of Inspiration

While in Nashville, Tenn., for a healthcare strategy and marketing conference this month, I stopped by the Frist Art Museum after a day of sessions. The first-floor space was in the middle of being transitioned from the Frida Kahlo exhibit to something else, so I was only able to view the second-floor space. They were … Continue reading The Art of Inspiration

I’ll Take You There

I escorted a visitor from a bank of interior elevators to the front entrance of my hospital the other day. Besides the fact that I've never been a fan of simply pointing directions to a guest anywhere, I was trained during my very first healthcare job to always walk, never point. So, it's second nature … Continue reading I’ll Take You There